Findings & Insights
Part 2:
Timing Tests
What’s actually the best day to sendyour emails for maximum engagement?
"I’ve always been told that Tuesday through Thursday are the best days to send emails, I was curious if that held up," said Kelsey Yen, our Demand Generation Manager.
The reasoning goes: on Monday people are too busy kicking off the work week, and on Friday people have their minds on the weekend (not work matters).
We had a tie for the best day to send based on opens: every day of the week performed reasonably well. But when we look at which emails drove the most clicks through to our content, Friday becomes the clear winner.
We were really surprised to see Friday win the day here. Maybe as people are gearing up for the weekend, their to-do list clears up enough to spend some time opening emails?
When are people more likely to open your emails? Early in the morning or in the afternoon?
We expected better results in the mornings. Most email marketers seem to agree that morning sends are best.
This is one where the accepted standard held up in our testing. People really do open more in the morning.
Not surprising, although the contrarian in us feels slightly disappointed.
Send outside the top of the hour. As the most common time to send, the top of the hour makes for. lots of noise in the inbox. Sending at half past, increased CTR by 6% on average and a 79% lift in conversions when sent in the morning.
Opens: 37.40% CTR: 0.93% CTOR: 2.50%
Opens: 40.15% CTR: 0.88% CTOR: 2.20%
Opens: 39.90% CTR: 0.98% CTOR: 2.45%
Opens: 42.20% CTR: 0.70% CTOR 1.67%
Opens: 40.35% CTR: 1.11% CTOR: 2.75%
